For small & medium brands

Run influencer marketing in-house like you've got an agency.

A single playbook connected to creator profiles and a rising results chart.

Lean team. Limited budget. No agency retainer. Everything you need to build and run a creator program is in one free playbook, pulled from real campaigns by people who run them.

Read the playbook

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Why it works

One playbook that turns guesswork into a system.

Successful creator programs aren't built on luck. They're built on repeatable systems. This playbook shows you exactly how experienced operators plan, execute, and scale creator marketing, from first creator search to long-term program growth.

Find creators who fit

A vetting system that spots fakes before you pay.

Know what to pay

Rate benchmarks and scripts that protect your margin.

Outreach that gets replies

Copy-paste sequences that don't sound like spam.

Prove it worked

Tracking templates that make ROI visible.

When the playbook isn't enough

Bring an operator into the room.

When the stakes are high (a big launch, a tricky negotiation, a stalled program), map it with someone who has run hundreds of creator campaigns.

  • A working call on your exact situation
  • A plan you can act on this week
  • No pitch, no retainer, no obligation
Book a strategy session

Join the community

You're not the only one running creator marketing in-house.

Swap tactics, rates, and wins with other in-house marketers and the operators who've built these programs. No pitch, just a room of people figuring it out together.

  • Free to join
  • No spam
  • Leave anytime

Questions brands ask before they dig in.

If your question isn't here, book a session and ask it on the call.