Phase 06
Negotiation
Estimate the price, pick the deal structure, and buy the usage rights that pay you back.
Topics in this phase
Estimating influencer pricingWalk in with a fair number, not a guess.Types of influencer dealOne-off, product seeding, affiliate/ambassador — and when to use each.Usage rights & exclusivityAnchor on rights, not followers — the high-ROI lever.
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