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Phase 03

Analysis & Vetting

Check fit first, numbers second, then make a clean call. Follower count is the least reliable number on the page.

Topics in this phase

Ensuring brand fitConfirm their audience and content match your brand and buyer.What to check on a profileThe 60-second checks that catch fake reach before you spend.The go / no-go decisionTurn the checks into a yes or no and keep the 10–15 that pass.
← DiscoveryBuilding the Shortlist →