What to check on a profile

Follower count is the least reliable number on the page. Before you spend, screen each fit-approved creator for real, relevant engagement.

Inflated reach wastes budget and skews every later result — fake comments and bought followers don't buy anything.

The 60-second checks:

• Engagement rate — (avg likes + comments) ÷ followers × 100; compare within a platform.
• Comment quality — real sentences beat emoji spam; bot comments are a hard pass.
• Audience location & age — make sure the reach lands in your market.
• Consistency — steady recent posting beats one viral spike.

The SocialIQ extension shows a creator's real stats right on their profile as you browse; for a fuller picture — engagement, credibility score, audience, brand affinities — pull their analytics report before you commit.

• Engagement rate clears category median
• Comments read like real people
• Audience is in your market
• Posting is consistent

• Trusting follower count over engagement.
• Skipping the fake-follower check on a "big" account.

Next, turn these checks into a clean decision.