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Phase 01

Strategy & Foundations

Before you search for a single creator, get the strategy right. This phase covers defining your ideal creator profile — the exact audience you need to reach — and choosing the influencer program model that fits your goal, budget, and team. Nail these two and every later step gets faster and cheaper.

Topics in this phase

Defining Your Ideal Creator ProfileTurn your goal into a concrete creator spec — niche, audience, size, and fit — so every later step targets the right people.Choosing Your Influencer ProgramPick the program structure — gifting, paid, affiliate, ambassador, UGC, or whitelisting — that fits your goal, budget, and team.
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