Phase 01
Strategy & Foundations
Get the strategy right before you spend. These decisions shape every campaign that follows.
Topics in this phase
Setting your campaign goalPick one measurable goal and write it as a number you can check later.Sizing your budgetSet the budget to the goal and spread it across 5–8 small creators.Choosing a campaign modelGifting, paid posts, affiliate/ambassador — match the deal to your goal.Defining your ideal creatorWrite a one-paragraph creator profile and anti-profile so discovery, vetting, and iteration all have a real filter.
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