Phase 05
Creating Briefs
A good brief is the difference between content that converts and content you have to redo. This phase covers brief core concepts, the do's and don'ts, finding a winning angle, a ready-to-copy template, and a pre-send review checklist.
Topics in this phase
The Do's and Don'tsThe do's and don'ts of writing an influencer brief that directs the message without scripting the creator.Finding a Winning AngleA step-by-step workflow for finding a content angle that converts, starting from the audience's problem.Ready-to-Copy Brief TemplateA ready-to-copy one-page influencer brief template, plus an AI prompt to draft a tailored first cut fast.Pre-Send Review ChecklistA 10-point checklist to review an influencer brief before sending: message, angle, deliverables, disclosure, and logistics.