Phase 05
Creating Briefs
A good brief is the difference between content that converts and content you have to redo. This phase covers brief core concepts, the do's and don'ts, finding a winning angle, a ready-to-copy template, and a pre-send review checklist.
Topics in this phase
Core ConceptsWhat a creator brief is, why it matters, and the five questions every good brief answers.The Do's and Don'tsThe do's and don'ts of writing an influencer brief that directs the message without scripting the creator.Finding a Winning AngleA step-by-step workflow for finding a content angle that converts, starting from the audience's problem.Ready-to-Copy Brief TemplateA ready-to-copy one-page influencer brief template, plus an AI prompt to draft a tailored first cut fast.Pre-Send Review ChecklistA 10-point checklist to review an influencer brief before sending: message, angle, deliverables, disclosure, and logistics.Mistakes, Best Practices & TakeawaysThe common brief mistakes to avoid, best practices to repeat, and the key takeaways for the Creating Briefs phase.