Phase 07
Planning Next Steps
One campaign is data; a program is what you build from it. This phase covers finding your winning angles, carrying learnings forward, the scale/repeat/fix/cut framework, a real-world example, and where to go next.
Topics in this phase
Finding Your Winning AnglesExtract the hooks, formats, and creators that actually converted and bank them in a reusable angle library.Carrying Learnings ForwardTurn a finished campaign into four inputs for the next one: creators, angles, process fixes, and content to repurpose.The Scale / Repeat / Fix / Cut FrameworkA four-bucket decision framework — Scale, Repeat, Fix, Cut — to sort every creator and tactic after a campaign.Real-World ExampleA skincare brand reviews five micro-creators, scales the winners, cuts the flop, and doubles sales on the same budget.Where to Go NextThe closing hand-off: how to start your next, sharper campaign and keep your influencer channel compounding.
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