Phase 06
Measuring Outcomes
If you can't measure it, you can't repeat it. This phase covers what to actually measure, the manual spreadsheet method, the automated approach, collecting UGC on autopilot, and reading your reports.
Topics in this phase
What to Actually MeasureThe content signals that matter — saves, shares, watch-through — and the vanity metrics to ignore.The Manual Way (Spreadsheet)Track campaign performance in a spreadsheet — which columns to use, plus UTMs and promo codes.The Automated Way (Impulze)Automate campaign tracking with Impulze — add post URLs, get top posts and per-creator engagement.Collecting UGC on AutopilotCapture every creator post, its raw file, and its numbers as it goes live, so your best UGC is ready to reuse.Reading Your ReportsHow to read a campaign report for decisions — winning hooks, formats, who to rebook, and closing the loop.