Ready-to-Copy Brief Template
Ready-to-Copy Brief Template
This is the whole brief on one page. Copy it, fill the brackets, and reuse it across campaigns — only the goal, angle, and deliverables change. Keep it to one page; creators skim, and a long brief gets ignored.
CAMPAIGN BRIEF — [Brand] x [Creator] THE GOAL - What we're trying to achieve: [awareness / sales / UGC for ads] - Audience: [who they are, the problem they have] - One core message: [the single idea the content must land] THE ANGLE (suggested, make it yours) - Hook: [the specific way to open / the problem to dramatize] - Example opening line: [optional] - Reference posts we love: [2–3 links] DELIVERABLES - Format & length: [1 Reel, 30–45s] + [1 Story frame] - Posting window: [dates] - Where the CTA goes: [link in bio / Story link / code] MUST INCLUDE - Disclosure: #ad (required, in-caption) - CTA: [exact wording / discount code] - Claims we can make: [list] - Hard no-gos: [claims/competitors to avoid] CREATIVE FREEDOM - You own the script, edit, and style. The above is direction, not a script. LOGISTICS - Approval: we review one cut before posting ([2-day] turnaround) - Tag: @[brand] Hashtags: [#...] - Payment: [terms]
Draft a Tailored First Cut Fast
Want a first draft tailored to a specific creator? Paste this prompt into Claude or ChatGPT, fill the brackets, and edit the output down:
Write a one-page influencer content brief for [creator/niche] promoting [product] to [audience]. Goal is [sales/UGC]. Include: the one core message, a suggested angle with an example hook, deliverables (format + posting window), must-includes (FTC #ad disclosure, CTA, allowed claims, no-gos), and an explicit note that the creator owns the script. Keep it under one page and skip brand boilerplate.
Next up: the Pre-Send Review Checklist — run it against every brief before you hit send.