Do you need a contract?

Not every deal needs a formal contract — but every deal needs something in writing. A clear record prevents the common disputes: missed deliverables, surprise invoices, and content you can't run as an ad.

"In writing" is what protects you when memory and goodwill run out.

Whatever the format, always state four things: deliverables, timeline, payment, and usage rights. Upgrade to a signed contract when real money changes hands, you're buying ad usage rights, you want exclusivity, or it's an ongoing ambassador deal.

A small gifting deal can be a confirmed email; a $2,000 paid campaign with ad rights deserves a signed agreement. (General guidance, not legal advice.)

• Deliverables, timeline, payment, usage rights in writing
• Formal contract for higher-stakes deals
• Both sides acknowledged it

• Relying on a verbal "yes."
• Skipping usage rights, then not being able to run the ad.

Next, the tools to create the agreement.