Outreach tips & cadence

The channel matters less than the message. The same rules decide whether you get a reply on email or DM.

A few simple rules lift reply rates more than any tool, and knowing when to stop saves hours.

• Personalize the first line — reference a specific post.
• Lead with the offer; name the deliverable and the window.
• One clear next step; never a calendar link in a cold message.
• Keep it short; log every reply in your CRM.

Script · follow-up (after 3 days)
Hey [name], floating this back up in case it got buried. Short version: free [product], paid [one Reel], two-week window, creative is yours. Happy to send details — just say the word.

Follow up once or twice, then stop. Silence is a no.

• First line personalized
• Offer and next step clear
• Capped at two follow-ups

• A calendar link in a cold message.
• Chasing past two follow-ups.

When replies come in, the next phase turns interest into a fair deal.