AI prompts for personalized DMs
Overview
Cold outreach fails when it reads like a mail merge. AI bridges the gap: feed it the creator's niche and a recent post, and it writes a genuine-sounding opener for each.
Why it matters
Personalizing 15–50 messages by hand is the grind that stalls campaigns; a prompt removes the blank-page time while keeping each message specific.
Step-by-step process
Keep a sheet with handle, niche, and recent post; generate one opener per row, then review and tweak.
Examples
You are writing a short, friendly Instagram DM to a creator. Brand: [name], we make [product in 4 words]. Creator: [handle], niche: [niche], recent post: [what it was about]. Write a 2-sentence opener that references their specific post and offers [deliverable] in exchange for [paid / free product]. Casual tone, no emojis, no links.
Checklist
- Sheet of handle / niche / recent post
- One opener generated per creator
- Each reviewed before sending
Common mistakes
- Sending AI output unread.
- Dropping the specific-post reference that makes it feel hand-written.
Next topic
Next, the rules that make any outreach message convert.