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Amplifying winners

Optimization & Scaling

Overview

Your best-performing post is proven creative — real people already responded. The mistake is letting it die in one feed.

Why it matters

Amplifying proven content stretches ROI far past the original post and beats guessing at new ad creative.

Step-by-step process

  • Run the winning post as a paid ad; whitelisting (running it from the creator's handle) keeps the authenticity.
  • Repurpose the best UGC on product pages, in email, and across your own social.

Examples

A single strong creator video can outperform polished in-house creative in your ad account — that's the usage rights from Negotiation paying off.

Checklist

  • Top posts identified
  • Winners running as paid (whitelisted)
  • Best UGC reused across channels

Common mistakes

  • Letting a winning post live and die in one feed.
  • Not having the usage rights to amplify it.

Next topic

Next, keep the creators who made them.

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