Re-signing your best creators

The expensive part of influencer marketing is finding and vetting creators. Once you've got a proven one, keep them rather than start over.

Repeat creators cost less than acquiring new ones, understand your product, and post more authentically each time.

Offer top performers an ambassador or retainer arrangement, or a standing "let's do this again" with improved terms. Build a roster over a few campaigns.

A creator on their third campaign needs almost no briefing and converts better than a cold new pick.

• Top performers identified
• Ongoing terms offered
• Roster of trusted creators growing

• Re-running discovery when you already have winners.
• Treating every campaign as one-off.

Last, turn all of this into a repeatable system.