Define your ideal creator
Introduction
Every good search starts with a clear picture of who you want. Spend one minute on this and everything afterwards gets faster, because you'll recognise a good match the moment you see one.
Decide five things about your ideal creator
- Niche: what do they post about? (skincare, fitness, cooking, travel)
- Audience: who follows them? Their followers' locations, ages, and interests should match your customers.
- Size: how many followers? Smaller creators (1,000 to 100,000) often cost less and get better engagement.
- Platform: Instagram, TikTok, or YouTube?
- Engagement: do their followers actually like and comment? This matters more than follower count.
Write it as one sentence
Now write it as a single sentence you can keep next to you while you search. For example: "Skincare creators on Instagram, 5,000 to 50,000 followers, audience mostly women in the US aged 20 to 35." That sentence is your search brief, and you'll use it on every step that follows.
Engagement rate means how many people like and comment compared with the follower count. A smaller creator with strong engagement usually beats a big one with weak engagement.
Key takeaways
- Decide niche, audience, size, platform, and engagement before you open a single profile.
- Write your ideal creator as one sentence and keep it next to you as your search brief.
- Engagement matters more than raw follower count.
Next: Two ways to find influencers →
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