Building your performance report
Overview
A campaign isn't done until you can show what it returned. A clean report ties spend to outcome — the kind finance signs off on.
Why it matters
A credible report is what gets the next campaign approved.
Step-by-step process
Include spend (per creator and total), reach, conversions (orders via codes/links, revenue, ROAS), efficiency (cost per acquisition), and your top performers.
Examples
Lead with spend → revenue → ROAS; reach and engagement are supporting context, not the headline. Impulze whitelabel reports generate a clean, client-ready report in one click.
Checklist
- Spend, revenue, and ROAS shown
- Top performers named
- Report is client/finance-ready
Common mistakes
- Burying the result in vanity metrics.
- No clear spend-to-revenue line.
Next topic
Next phase — Optimization & Scaling — turns results into the next, better campaign.