Manual vs automatic tracking

Every campaign needs attribution — a way to tie each creator to the results they drove. The basics are simple and free to set up.

Without attribution you can't tell which creators worked, so you can't repeat what did.

• Unique discount codes — one per creator.
• UTM links — tagged URLs in your analytics.
• Affiliate links — tracking built in.

Log results against each creator. For a handful, a weekly sheet is fine.

As you scale to more creators and platforms, Impulze campaign tracking auto-pulls each post's performance so your numbers stay current without the daily manual check.

• Codes and UTMs set up day one
• Results logged per creator
• Automation added once it outgrows a sheet

• No unique code, so orders aren't traceable.
• Manually checking every post daily at scale.

Next, capturing the content itself.