Approval & revisions
Overview
Approvals are where timelines die. Agree the flow up front and cap the rounds, so a campaign doesn't drag for weeks over one caption.
Why it matters
A capped, stated flow keeps content moving and keeps creators happy enough to work with you again.
Step-by-step process
A simple flow: concept or draft → one round of feedback → final. Write the number of revision rounds into the agreement. Review for brand accuracy, claims, disclosure, and the CTA/link — not their voice.
Examples
Flag a wrong product claim or a missing disclosure; don't nitpick their editing or pacing.
Checklist
- Review flow stated up front
- Rounds capped (one or two)
- Reviewing accuracy, not style
Common mistakes
- Endless revision rounds.
- Rewriting their voice instead of checking facts.
Next topic
Next, coordinate go-live and capture the content.