The one-page brief

This is where content quietly goes wrong in both directions: too vague and you get off-brand posts; too controlling and you kill the authenticity you paid for. The fix is a brief that's exactly one page.

A clear, short brief gets you on-brand content without scripting the creator into something stiff.

The page covers: goal and key message, must-includes (product, CTA, disclosure), a short do's & don'ts list, deliverables and deadlines, and a reference or two for the vibe.

Do: "show it in your morning routine." Don't: "claim it cures anything." Lock the message and the must-includes; hand them the creative.

• One page, not five
• Message + must-includes locked
• Creative freedom left to the creator

• A vague brief that yields off-brand posts.
• A storyboard so tight it kills their voice.

Next, a review flow that doesn't stall.