Bulk Email with Instantly
Overview
Sending Bulk Email at Scale
Email is the workhorse of outreach: a paper trail, formal proposals, and a ceiling you can lift by adding inboxes. The catch with bulk creator outreach email is deliverability — blast carelessly, and you land in spam.
Instantly runs cold-email sequences with deliverability built in, so it's the tool we'll walk through here.
The Instantly Flow
- Connect and warm up your sending inbox
Use a separate domain/inbox for outreach (not your main company email) and turn on inbox warm-up for 1–2 weeks before sending volume, so you build sender reputation. - Upload your creator list
Upload your creator list (Name, Email, and a personalization field for each creator) as a CSV. - Build the email sequence
You should prepare your first message to the creators plus 1–2 follow-ups spaced 3–4 days apart and create the sequence. Most replies come from the follow-up, not the first email. - Insert personalization variables
You should try to insert personalization variables so each send pulls in the creator's name and your custom first line. - Set sending limits and schedule
Start slow (20–30/day per inbox), send during business hours in the creator's timezone, and ramp gradually. - Launch and monitor replies
Move anyone who responds out of the sequence and into a real conversation.
Do's and Don'ts
- Do warm up the inbox and use a separate sending domain — it protects your email deliverability and your main domain's reputation.
- Do keep volume per inbox low and ramp slowly; spread larger volume across multiple inboxes.
- Do include real personalization in line one; generic blasts get marked as spam.
- Don't send from your primary company domain at cold volume.
- Don't use spammy subject lines (ALL CAPS, "FREE", excessive emojis) or attach files in the first email.
- Don't skip follow-ups — but cap at two and stop the moment someone replies.
Next up: not every creator lives in their inbox. For Instagram-first creators, DMs often win. Continue to Bulk Instagram DMs with IGDM.