Bulk Email with Instantly

Email is the workhorse of outreach: a paper trail, formal proposals, and a ceiling you can lift by adding inboxes. The catch is deliverability — blast carelessly and you land in spam. Instantly runs cold-email sequences with deliverability built in, so it's the tool we'll walk through here.

1. Connect and warm up your sending inbox. Use a separate domain/inbox for outreach (not your main company email) and turn on warm-up for 1–2 weeks before sending volume, so you build sender reputation.
2. Upload your creator list (name, email, and a personalization field for the per-creator line) as a CSV.
3. Build the sequence — your first message plus 1–2 follow-ups spaced 3–4 days apart. Most replies come from the follow-up, not the first email.
4. Insert personalization variables so each send pulls in the creator's name and your custom first line.
5. Set sending limits and schedule — start slow (20–30/day per inbox), send during business hours in the creator's timezone, and ramp gradually.
6. Launch and monitor replies, moving anyone who responds out of the sequence and into a real conversation.

• Do warm up the inbox and use a separate sending domain — it protects your main domain's reputation.
• Do keep volume per inbox low and ramp slowly; spread larger volume across multiple inboxes.
• Do include real personalization in line one; generic blasts get marked as spam.
• Don't send from your primary company domain at cold volume.
• Don't use spammy subject lines (ALL CAPS, "FREE", excessive emojis) or attach files in the first email.
• Don't skip follow-ups — but cap at two and stop the moment someone replies.

Next up: not every creator lives in their inbox. For Instagram-first creators, DMs often win. Continue to Bulk Instagram DMs with IGDM.