Writing Messages That Get Replies

Subject: [Brand] x [Creator] — quick collab idea

Hi [name], your recent [specific post — e.g. "morning routine Reel"]
caught my eye — [one honest, specific reason].

I'm [your name] from [brand]. We make [one-line product]. We'd love to
work with you on a paid collab for [campaign] and think your audience
would genuinely connect with it.

Would you be open to hearing the details? Happy to send over deliverables
and budget.

[Your name]

Hi [name]! Loved your [specific post] — [specific reason]. I'm with
[brand], we make [product]. We'd love to do a paid collab with you.
Open to the details?

Write 3 short influencer outreach messages for [brand], a [product] for
[audience]. Tone: warm, direct, not salesy. Each must open with a
placeholder for a specific, genuine compliment about the creator's
content, then one line on the brand, then a paid-collab offer, then a
low-friction CTA. Keep each under 70 words. Vary the structure so they
don't look templated.

You are an influencer outreach copywriter for an SMB brand.

PROGRAM TYPE: [gifting / paid sponsorship / affiliate / ambassador / UGC / whitelisting]
CREATOR TYPE: [size tier e.g. nano/micro] · [niche] · [platform]
PRODUCT CONTEXT: [what you sell, price point, the problem it solves, who it's for]
WHAT I'M OFFERING: [free product / flat fee / commission % / retainer / mix]
WHAT I NEED BACK: [deliverables, posting window, usage rights]

Write 2 outreach templates (one email, one short DM) for THIS program and creator.
Rules: open with a [blank] for a specific, genuine compliment I'll fill per creator;
keep the email under 90 words and the DM under 45; one clear ask; match the tone to
the program (gifting = light, no-pressure; affiliate = mutual upside; ambassador =
start of a relationship; UGC = content for our channels, not their reach; paid =
clear scope and budget). No emojis, no "Hey hun." Leave [brackets] for brand details.

GIFTING (nano/micro): Write a warm, no-pressure DM offering free [product] with no
obligation to post, for a [niche] creator on [platform]. Make it feel like a gift,
not a transaction. Under 45 words, [blank] for the compliment line.

AFFILIATE: Write an email pitching an affiliate collab — [X]% commission plus a
[Y]% audience discount code — for [product] to a [niche] [size tier] creator. Lead
with the mutual upside, under 90 words, [blank] for the compliment.

UGC: Write a DM hiring a [niche] creator to make [N] short videos we run as ads on
our own channels (follower count doesn't matter). Be clear it's paid content work,
not a sponsored post. Under 45 words, [blank] for the compliment.

AMBASSADOR: Write an email inviting a [niche] [size tier] creator into a 3-month
ambassador program (monthly product + [fee] + commission) for [product]. Tone:
start of a relationship, not a one-off. Under 90 words, [blank] for the compliment.